The Design Process

The Design Process

To create high-quality design projects we have trusted relationships with a long list of highly skilled contractors who we have long established trusted relationships with.

Our design services include detailed specifications quotes, sketches, CAD drawings and 3D visuals if required.

1. THE BRIEFING

We begin each project with a comprehensive client briefing, defining design objectives, timelines, and budget. This critical phase ensures we deeply understand your vision, lifestyle, and functional needs, forming a solid foundation for a tailored interior design strategy.

2. CONCEPT DESIGN

Next, our creative team develops initial layouts, mood boards, and concept visuals. These concept designs help bring your ideas to life, translate your brief into aesthetic direction, and align expectations early on.

3. LAYOUT AND DESIGN IMPLEMENTATION

With a clear concept in place, we refine spatial planning by selecting furniture, bespoke joinery, and material palettes. We explore various options to make sure the design vision works beautifully within your space and meets practical requirements.

4. TECHNICAL DRAWINGS AND SAMPLING

Once the design direction is agreed, we produce detailed CAD drawings and material schedules. We specify finishes, fabrics, joinery, and fixtures, creating a precise specification schedule to guide the build and procurement phases.

5. MANUFACTURING & CONSTRUCTION

We manage and oversee the construction process, coordinating with trusted contractors and all trades. Our team ensures that every design element is delivered and installed correctly from structural build to furniture and accessories providing regular updates for full transparency.

6. HANDOVER & STYLING

At the final stage, we complete the design with professional dressing and décor. We curate the finishing touches, style each room, and deliver a beautifully resolved home that aligns with your vision and exceeds expectations.

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Building a strong client base and establishing a reputation for pushing the boundaries of creativity, she attracted high-profile clients such as Liam Gallagher and Keith Flint. 

Sally expanded into commercial interiors, making her mark in London’s top areas like Notting Hill, Mayfair, and Soho. She became a key figure in designing iconic nightclubs, bars, and restaurants in the West End, with her influence reaching globally. Her portfolio includes projects from a cutting-edge club in Shanghai to ventures in Dubai and Sydney, Australia.

Sally’s candid honesty and passion for design set her apart. Her straightforward approach and deep knowledge have built lasting client relationships based on trust. This has allowed her to consistently deliver exceptional results, earning her clients’ loyalty time and again.

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